‘Photographing Girls’ is a project by Julia Riddiough using archive imagery from
pro-am photography manuals that utilise the male gaze and viewpoint to photograph women in order to sell products or just to look and consume women.
As we are told sex sells! But exactly what kind of sex sells? These images sell more than just the product they sell us concepts of sex and the positioning of sex using the women in these images. The female is being projected as a fantasy rather than showing a realistic portrayal of women.
The proxy of looking is the authority to represent someone else in the act of looking. We are being sold a story that has been premised on pipe dreams and illusion. The media as commercial organisations use stereotypes to sell us things that we don’t really need and these stereotypes create a false sense of ourselves; how we see, how are able and allowed or made to see. Ultimately defining who we are and how we should live.