‘Alors tu m’aimes?’ is a series of videos focusing on the intense beauty regime of women. Kitchen utensils and hygiene products are part of the alluded beauty routine, referencing Martha Rossler’s “Semiotics of the kitchen”. The ordinary use of the tools is applied to the beautification of the female body and produces an ironical association between the household and beauty maintenance women are so familiar with.

History, culture and media have shaped the female body resulting in an authoritative form of aestheticism. This sanitised spectacle has lead women to a predetermined vision of themselves and by internalizing this panoptic mechanism, they possibly feel under pressure to discipline their bodies.