Under the pseudonym the sadistic capitalist Dawn Woolley posts tweets that bring attention to the sadistic commands of popular culture on social networking sites. The tweets combine advertising and news imagery with by quotations from the works of Sade or film stills from Pasolini's adaptation of 'Salo: 120 Days of Sodom'. Hashtags are used to draw attention to the sadistic nature of the adverts and provide a critical discourse that undermines their predominant message. The project runs from 1st - 31st May 2017 at https://twitter.com/SadisticCommand.

The project aims to appropriate commodities and adverts as wish images. In The Arcades Project Walter Benjamin said that by changing the social value of commodities consumers are able to inhabit the objects and make them act abnormally. This project considers how social networking sites can be used disruptively and function as tools for social and political change.