Approved: 02.08.2011

Jeremy Hutchison

Archived
Approved: 02.08.2011

I'm interested in the construction of reason. I look at how we live, and the mechanics of sense. The mass media makes the 21st Century seem coherent: I think it's more useful to unravel it. So I take the stuff of consumer life - shopping, advertising, global manufacturing - and disarticulate its tidy language. I try to disrupt common sense.

In a recent intervention, I transformed Heal's brand

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  • Location: London
 

Biography

I'm interested in the construction of reason. I look at how we live, and the mechanics of sense. The mass media makes the 21st Century seem coherent: I think it's more useful to unravel it. So I take the stuff of consumer life - shopping, advertising, global manufacturing - and disarticulate its tidy language. I try to disrupt common sense. In a recent intervention, I transformed Heal's brand identity into the iconography of a totalitarian state. Curiously, the furniture store commissioned these fascistic designs and mass-produced them across their entire product range. For other works, I bicycled into the Israeli-West Bank separation barrier, inserted money into an ATM machine, and turned a high-end fashion boutique into a sex shop. The works aren't quite sculptures, photographs or videos - but situations: performances of an idiotic logic within the rigid structures of the everyday. I bring remnants of these situations into the gallery space. The work hangs awkwardly in the space between these remnants - texts, videos, objects - creating an atmosphere of productive confusion.

CV & Education

Qualifications and training 2011 - MA Distinction, Slade School of Fine Art, London 2003 - BA 1st Class, University of Bristol, Bristol Group exhibitions 2011 - Channel 4 / Saatchi New Sensations , Victoria House, London 2011 - V&A Lates, Victoria & Albert Museum, London