Posted on 24 September 2012
I certainly don't think Hirst was the first artist to be media savvy, rich, entrepenereal or like one of the bankers whom we now love to hate. Picasso springs to mind followed by Warhol and then more recently Jeff Koons has done much the same thing re paying others to make his work and comes from a stockbroking background. So there are a whole generation of these artists and singling out Hirst from the other Brit artists and 90s celebrety artists world wide is a bit unfair I feel.
But then his work epitomises the things that we have come to dislike, even hate most though - more than Emin or Lucas or even Koons perhaps? Personally his work has never engaged me fully - it's either too decorative, too knowing and far too slick for my taste so I've never liked it and couldn't consider him to be great on any terms.
But whenever I've heard him speaking or seen him interviewed I've always found him to be articulate and personable and I think it's just that the political tide is turning against this kind of work. Anyone with his kind of good fortune will be disliked in the current climate. He's a great salesman and a good designer with an excellent sense of how to market himself and his work - but then so was Picasso - the only difference for me is that I love Picasso's work but that's subjective.