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If you work with new media, or even if you don't, then uploading content to a video content site can help you reach an audience of millions quickly and easily.

Whether you want to show an artwork, video diary, 'how to' guide, or think of any other ways to give an interesting view of your work and life, find out about the sites available and what might work best for you.

YouTube Logo

The obvious front-runner in video content sites is YouTube, which has a huge worldwide audience and the potential for your work to be viewed by millions. However, this benefit of YouTube may also be a curse, as your video may be lost among the billions of others posted about every subject conceivable. 

Consider setting up your own channel to which you can direct followers of your work, and create links between this and your other websites, blogs and other online places.  Having a channel makes you look professional, and means that you can give more detail about yourself and improve the chances of more than one of your videos being viewed.

If visitors follow your channel, you can see who is viewing your work and they also get an email whenever you post new content, which is a great time-saver.

Consider disabling video comments, as YouTube isn't the most supportive environment.  Some account holders use their anonymity to post aggressive comments, as we recently found out by speaking to artist Alex Pearl, who managed to turn his YouTube experience into an artwork.

One of the bonuses of YouTube is that it's easy to use purely as storage, as you can embed videos posted there into your own site, and can even embed your entire channel, so viewers don't have to leave your website at all.

Vimeo Logo

If you'd rather target a more specialist and friendly audience, then Vimeo might be the site for you.  Although there are still a large amount of videos posted, Vimeo is nowhere near the size of YouTube and is much more easily searchable.

You can tag your work to appear in cleverly thought out categories and join user groups, or even start projects, with artists interested in the same things.  As with YouTube, you can create a channel and embed your work in your website, blog or anywhere else you'd like.

VideoArt Logo

Another good site for new media with a very specific audience is VideoArt, which has a much smaller number of videos, but has a worldwide audience, and was started by video artists and experimental filmmakers based in New York to provide support for the genre and people working in it. 

The whole site is provided on the Vimeo platform, meaning that all the same functions are available to users with the benefit of exclusively art-related content.

TED Logo

If you'd rather watch than be watched, TED is an excellent site that features talks by great creative thinkers in the arts and other areas, and is great for finding new inspiration.

Axis logo
Here at Axis, we set up a YouTube channel in February 2010, so take a look and follow us if you like!

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