A man speaks a series of statements looking out of the screen at the viewers. He provides personal information about himself, which he hopes will maintain his imagined partner's, friend's or your interest. His statements reflect the central messages of informative advertising such as his principles, achievements and ambitions for the future. However, the man's approach is enigmatic and his location seems too personal, the video also possessing an indeterminate and incidental aesthetic; this screen is now potentially taking you somewhere you don't want to go.
Video commissioned and distributed by LUX (in association with i/o/lab) as part of the 'Public Display' video programme.