Ford began using the website Twitter in April 2009 as a way to keep people informed of his art practice and development. But making work is not always quick and he began to fear losing his followers due to lack of updates. The pressure to frequently post interesting tweets became a constant worry.
After re-reading one of his favourite series of books from childhood, Ford found there was sub-text about escaping neuroticism in one of the tales. The irrational fear felt by the main character resonated with Ford's tweet anxiety so he decided to recite the tale via his Twitter profile, thus also easing his own status update neurosis. The project requires dedication on the readers' part: by publishing a word from the short story everyday it will take approximately eleven and a half years to tell.